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The Florida Direct Marketing Association Announces 2010 Board of Directors
1/7/2010
PRESS RELEASE
The Florida Direct Marketing Association Announces 2010 Board of Directors
This Year's Theme: “Brilliant on the Basics”
January 7, 2010 – Fort Lauderdale, FL – The Florida Direct Marketing Association (FDMA) today announced the election of the 2010 officers and directors. The following newly-elected officers and directors bring strength from many aspects of the direct marketing world, including print, telemarketing, list, mail shop, electronic, interactive, social media and research services:
President - Jeff Yaniga of Pitney Bowes Management Services
Co-Vice President, Membership - Trish Baron of Catalogs.com
Co-Vice President, Membership - Raleigh Susskind of SproutLoud
Co-Vice President, Programming - AJ Morales of Inktel Direct
Co-Vice President, Programming - Audrey Garrett, Independent Consultant
Vice President, Marketing - Jim Gilbert of Gilbert Direct
Vice President, Technology - Pam Stein of Clientize
Treasurer - Michael Ritter of Ritter's Printing
Secretary - Susan Wald Berkman of Research-Ability
Jeff Yaniga, president, states, “This year's theme is “Brilliant on the Basics.” Members of the association can expect educational programming delivered from subject matter experts, as well as professional development sessions to develop marketing acumen, networking and leadership skills. The organization will focus on energizing and educating Florida marketers through the latest direct marketing strategies and techniques.
Board members include three FDMA past presidents, Ron Brauner of Assurant, Dale Filhaber of Dataman Group, Keith Fletcher of MarketScanUSA; Scholarship Co-chairs, Roger Sakolove and Paul Masaracchio; and At Large officers: Jason Schlenker of Inktel Direct, Jason A'Hearn of Random Access and Laura Parke of PrivateScubaLessons.com.
Ron Brauner, immediate past president states: “I'm pleased to hand the reins of the association over to Jeff to carry forward many of the processes we put into place this past year. Our educational events were attended by hundreds of professionals during 2009. The December Holiday Networking Cruise hosted 125+ people exchanging business cards and meeting new contacts.”
About the FDMA (http://www.fdma.org)
The Florida Direct Marketing Association is a robust group of direct marketers with experience in one-to-one promotional and informational marketing. Direct marketing campaigns include direct mail, email, catalogs, telemarketing and similar methods. Database management is a major component of direct marketing campaigns. The “call to action" and measurable nature of campaigns make this a popular approach among many business owners.
FDMA luncheon meetings are typically held on the third Thursday of each month. New members get their first luncheon free when they join. Visit http://www.fdma.org to learn about or register for our next event. Annual and monthly event sponsorship packages are available.
Contact:
Jeff Yaniga
President, FDMA
jeffrey.yaniga@pb.com
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